Brilliant, hard-working machines will require job reviews every bit as much as humans. Effective executives understand the productivity and digital marketing future depends as much on motivating and managing their machines as inspiring their people. The natural extension of longstanding historical progress is ‘automation,’ not a re-creation of the human mind and condition. The same leadership, managerial, and motivational questions that’s applied to smart human organisations should apply to your new digital employees!
Apple may have Siri and Amazon have their Kiva robots, but we have Kate! Powered by our Ignite and Illume technologies, Kate is the secret sauce to some of our best performing media campaigns. Working together with our talented media team, she can monitor websites, analyse vast amounts of data, and adapt your marketing campaigns to any changes in the market within a fraction of a second. Unless you’re willing to pay someone to manage your campaigns 24 hours a day, 7 days a week, 52 weeks a year, maybe you should consider hiring Kate?