According to a survey of 4,000 marketers by Econsultancy, the top two digital trends in 2020 are going to be focused on customer experience (24%) and personalisation (23%)

Over the last twenty years we have all fallen in love with technology but we are at a point now where we have plenty of it. Now the question arises of what are we to do with all the technology we have access to. There is a reawakening that the people who can perceive the big picture and respond with the best fitting digital marketing strategy are increasingly valuable to organisations. Through years of broad based experience developing solutions for some of the world’s best known brands, we understand the complex and varied issues you face.

The key for a successful digital strategy is personalisation. This is about the combining of data at infrastructure level: taking data, applying business logic to insights gained from key data and delivering results back to customers and prospective clients. Being able to have data, clients, technology and UX people come together is key to becoming leaner, more responsive and more profitable. Tackling the challenges of man-machine interaction  will be the strategic battleground for the future.

Strategies powered by technology

In utilising the latest in data collection technologies, we can analyse and understand customer journeys and the ever-changing market

Identifying the right audience is not enough; you need to listen to it! The winners in the digital economy stay agile and carefully adapt their products or services in response to the market. Some of the key components in a digital marketing strategy should be;

  • Tracking and analytics
  • Competitor analysis
  • Social media monitoring
  • Data automation

Business Engineering

Incorporating technology and data to drive better business decisions.

Lighthouse8 uses industry-leading analytics technology that will make sure your business always is one step ahead of your competitors when it comes to business intelligence and market insight.


A successful marketing campaign needs to be delivered in a timely manner, target the relevant audience, be data-driven and adapt to changes in the market in real-time. This requires well designed data management platforms.


Consumers are looking across a myriad of sites, search engines & social networks in their quest for information. All these “micro-moments” make up the purchase decision. Attribution is the science of using advanced analytics to allocate proportional credit to each marketing touch point across all channels.

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