At Lighthouse8 we’re all about the numbers. The increasing power and decreasing cost of technology combined with the advent and adoption of digital data has altered the research and customer information model. Cheaper storage and more powerful processors means data from a firm’s enterprise system can now be crunched on-demand in a matter of minutes. Consumer behaviour can now be tracked and monitored through their interactions and e-commerce purchases online. The rise of social networks and constant network access via mobile devices lead to an explosion of user-generated content and a way for firms to measure consumer sentiment.
The challenge has shifted from obtaining data sources to figuring out what to do with the terabytes of data a firm already has at its disposal. At Lighthouse8 we use industry-leading analytics technology to make sure you always get the right return on every dollar spent on marketing. The experience we’ve had with previous clients is that they typically burn significant capital on advertising that fails to yield significant results while promoting products which fail to achieve profitability. In partnering with some of the world’s best tracking technology companies, we’ve built in-depth business analytics solutions which will completely change the way businesses are managed and marketed.