Though digital advertising has come a long way since the first online banner ad in 1994, the industry is still in its early days. This poses a multitude of challenges. Forrester has identified customer data integration, which is key to serving relevant ads and driving performance, as the top struggle. Despite these challenges, digital commerce continues to grow at an unprecedented rate. Performance marketing continues to encourage online shopping by targeting the right consumers at the right moments on their preferred devices.
The Lighthouse8 media team consists of two distinct and individual teams; the paid performance team and the organic performance team. The paid team specialises in online media planning, Google AdWords management, social media advertisement, mobile marketing and data automation. Our organic team works across disciplines like search engine optimisation, conversion rate optimisation, user experience and content marketing to drive only the most relevant and cost effective traffic to your website.