ANALYTICS

The foundation of online success

BUSINESS INTELLIGENCE

In God we trust; all others must bring data

At lighthouse8 we’re all about the numbers. The increasing power and decreasing cost of technology combined with the advent and adoption of digital data has altered the research and customer information model. Cheaper storage and more powerful processors means data from a firm’s enterprise system can now be crunched on-demand in a matter of minutes. Consumer behaviour can now be tracked and monitored through their interactions and e-commerce purchases online. The rise of social networks and constant network access via mobile devices lead to an explosion of user-generated content and a way for firms to measure consumer sentiment.

The challenge has shifted from obtaining data sources to figuring out what to do with the terabytes of data a firm already has at its disposal. lighthouse8 uses industry-leading analytics technology to make sure you always get the right return on every dollar spent on marketing. The experience we’ve had with previous clients is that they typically burn significant capital on advertising that fails to yield significant results while promoting products which fail to achieve profitability. In partnering with some of the world’s best tracking technology companies, we’ve built in-depth business analytics solutions which will completely change the way businesses manage and market their products and services.

Certified Partner

Partnering with the industry's best technology to analyse, report and activate business needs

Google’s Partner programs are designed to help businesses find a trusted online consultancy to assist them with their digital marketing. A Partner logo represents the endorsement of our extensive experience and expertise that achieving Partner status requires. Achieving Partner status requires advanced knowledge certifications, a track record of high-quality results, and a healthy amount of activity across the company’s managed accounts.

  • Google Analytics
  • Adobe Analytics
  • Meltwater
  • DoubleClick

What we do

We identify and measure what's driving your business
CONVERSION TRACKING

Successful conversion tracking needs to identify and measure every single step of the customer journey and find out how these “micro-moments” ultimately drive sales. Our tech team specialise in translating vast amounts of data to user-friendly dashboards that can be utilised by all levels of the organisation.

COMPETITOR ANALYSIS

It’s important to establish what makes your product or service unique. Understanding what your competitors compete on, their position and how they track in the market can give you valuable insights into shaping your sales messaging and your marketing strategy.

SOCIAL MEDIA MONITORING

By using social monitoring tools like Meltwater and Radian6 you can monitor how your brand and products are perceived in social media. The market leaders often spend a lot of money mapping out the social media strategy that works. Why not benefit from their investment?

Australia
  • + 61 (0) 488724693
  • 46-48 East Esplanade, Manly, NSW 2095 Australia
  • mayday@lighthouse8.com
Norway
  • + 47 40203023
  • Beddingen 8, 7042 Trondheim, Norway
  • mayday@lighthouse8.com
Singapore
  • + 65 6812 7879
  • 6 Raffles Quay, #16-01, Singapore 048580
  • mayday@lighthouse8.com
UK
  • +44 20 3668 3600
  • Level 39, One Canada Square, Canary Wharf, London
  • mayday@lighthouse8.com
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