We are lighthouse8, an international engineering company specialising in performance media, business intelligence and marketing robots development.
A successful marketing campaign needs to be delivered in a timely manner, target the relevant audience, be data-driven and adapt to changes in the market in real-time. Learn more about our technology development and the newest member of our team here.
Consumers are looking across a myriad of sites, search engines and social networks in their quest for information. All these “micro-moments” make up the purchase decision. Attribution is the science of using advanced analytics to allocate proportional credit to each marketing touchpoint across all channels.