Digital Marketing
5 steps for developing an Effective Digital Marketing Strategy
Read our 5 steps for developing an effective digital marketing strategy.
August 1, 2022
Updates
Updates
Paid Search
Expanded Text Ads v. Responsive Search Ads [2022 Study]
In June, Google removed the ability to create new search ads in the Expanded Text Ads format (ETAs). How has this change impacted paid ad campaigns?
Read our study to find out!
July 27, 2022
Uncategorized
The Benefits of a Pillar Page for SEO
A pillar page is a long-form, comprehensive piece of content that covers a specific topic, while acting as a gateway into other pages that go more in detail about a sub-section of the content. While organising content in this way is great for readers that want to go more in-depth
July 13, 2022
Digital Marketing
Over 48,000 ads created in one weekend, thanks Kate!
Find out how we utilised our robot process automation technology, K8 (Kate) to create over 48,000+ personalised ads across Facebook, Instagram and Google!
June 20, 2022
Study
Expanded Text Ads v. Responsive Search Ads
At Lighthouse8, we strive to use data to make the best decisions possible. When Google removed the ability to create new search ads in the Expanded Text Ads format (ETAs) at the end of June, we wanted to explore how this change would impact paid ad campaigns. So - is it worthwhile holding on to ETAs or should you go all in on Responsive Search Ads?
Paid marketing
Check out the resources below to improve your paid marketing knowledge 
Is it worthwhile holding on to ETAs or should you go all in on Responsive Search Ads?
Read our study to find out!
Pharos update for September
Here are the latest updates to Pharos from September. 🔦 Google Analytics 4 Your website is at the center of your digital marketing, and knowing as much as possible about how users interact with it is important. Google Analytics has been at the center of this since its launch over a decade ago, now it’s time to move on. On July 1, 2023 Google will no longer be processing new data in Universal Analytics (the one you’re using now). The new Google Analytics 4 (GA4) offers a lot of new functionality, but also complexity and a new User Interface. You
Pharos update for August
Summer’s over and we’ve been hard at work designing, implementing and refining features in Pharos. Here are some of the notable changes that have been made available to you. 📝 Content Lab Last week we released our new content production tool to all users. With Content Lab we help you get started with your next piece of website content or social media post. To get started, you provide a theme and language for the article you want to produce. We currently support 10 languages. If you’re missing a language, let us know. With your input we use Kate’s new AI
5 steps for developing an Effective Digital Marketing Strategy
Read our 5 steps for developing an effective digital marketing strategy.
Expanded Text Ads v. Responsive Search Ads [2022 Study]
In June, Google removed the ability to create new search ads in the Expanded Text Ads format (ETAs). How has this change impacted paid ad campaigns?
Read our study to find out!
The Benefits of a Pillar Page for SEO
A pillar page is a long-form, comprehensive piece of content that covers a specific topic, while acting as a gateway into other pages that go more in detail about a sub-section of the content. While organising content in this way is great for readers that want to go more in-depth of a topic, it is also great for SEO as it gives you an opportunity to set links in context, and build a page that might attract more links from other domains. Say you run a website about baking for beginners, you can create a pillar page about baking in
Over 48,000 ads created in one weekend, thanks Kate!
Find out how we utilised our robot process automation technology, K8 (Kate) to create over 48,000+ personalised ads across Facebook, Instagram and Google!
Want more help with your marketing?
Book a free demo and discover how Pharos can help you convert big data into big business.