Is it time to set up an Outreach Program for your business?

Ranking in Google is like trying to be the coolest kid on the playground. You want to have all the best stories (content) and have everyone want to be like you (backlinks). Lighthouse8 has begun an outreach program for one of Australia’s biggest brands – giving them an edge over their competition.

If you have ever been the little guy too short to reach the monkey bars, then you know it isn’t easy to be the cool guy, which is why Lighthouse8 now offers Outreach Programs for clients. We bring out the stepping stool, give you some serious social status and help you tell stories in a way that gains attention.

 

So what makes outreach so important?

Google tells us that the two top ranking factors are the quality and quantity of links pointing to your site and content. Of course, you need to have all the elements of a good website, but these days, standing out from the competition is about how authoritative your site is.

“Want to rank without a blog or content hub? Want to rank with a website with no backlinks? Good Luck Chuck.”

Now, it can probably be done, but why take the hard road when Google has set the path for us? Devote your website to the user, give them quality, unique, helpful information and lots of it. Then, make sure your content is getting promoted and if you really get the content right, you can sit on the top of the slide, and watch the links roll in.

 

Bringing on the Blackmores backlinks

blackmores: outreach

Lighthouse8 has now begun an Outreach Program for Blackmores Australia, the most trusted brand in natural health. In just a matter of weeks, the Blackmores Website’s Domain Authority (DA) has improved by 6%, increasing their DA lead on their biggest competitor. In addition, by optimising a piece of content for the user and backlinks, this page began ranking for 100 more (relevant) keywords/key phrases than the month before, leading to higher traffic potential. So, what does a giant company like Blackmores need in terms of outreach?

The same thing every company needs – a dedicated outreach team. Having a team that understands ranking, the effects of a link – both good and bad – and is keeping up to date with changes in the playground rules, makes a big difference.

“Google is the king of the playground”

Do the words “Penguin” and “Panda” mean anything to you? If they don’t, then getting a team that will keep up with these updates and algorithms should be your next step. Link development is not something to throw yourself into without being clear on the rules. Turns out, Google is the king of the playground, so you only get to be popular if you follow their guidelines. Stray too far away and they will kick you off, and make sure no one can find your website in SERPs – ouch.

 

Starting an Outreach Program

For those that are delving into the world of content, links and social engagement, there is a lot of different opinions on how to go about it. The most important thing to remember is to always, (always!) begin by reading Googles linking guidelines and stay up to date with the Penguin algorithm. Lighthouse8 not only has a team doing just this, but also is a verified Google Partner, meaning we have access to the beta versions of googles technology before the rest of the crowd. If you want to put your business ahead, be sure to pick a digital partner that is too.

 

Trendspotting – Coming to a Lighthouse8 near you

Lighthouse8 is happy to present the start of a new and exciting project. Having partnered with some of the top students in their respective degrees at NTNU, Lighthouse8 is working on developing new technology that will streamline the digital marketing process on both organic and paid media channels. For now, the final product will be our little secret, but we’ll of course keep you posted on the partnership with NTNU and the progress made, as soon as Trendspotting starts taking shape. You’ll just have to settle for our Trondheim office’s recreation of the Trainspotting movie poster for the time being. Enjoy!

 

About Lighthouse8

Lighthouse8 is an international engineering company specialising in marketing robots development, business intelligence and performance marketing. Our teams in Europe and APAC work with some of the world’s leading companies to optimise online business performance and create business value. Founded in Sydney, Australia, the company was named one of the fastest growing companies in Australia at the Smart Company, Smart50 awards in 2014 and has continued to grow at an impressive rate. Since then the company has expanded into Singapore, Scandinavia and now the UK market after being selected for the 2016 Tech City UK Executive Accelerator.

 

Lighthouse8 successfully raises 20M in Series A funding

Invests in Lighthouse8’s vision & differentiated approach to AI-based digital marketing.; Funds will accelerate further technology development and international expansion

Trondheim, Norway June 6st, 2017. Lighthouse8, a leading international technology company, today announced it has closed a NOK 20 million Series A funding led by Sparebank1 markets . The company will use the capital to build upon its success in the marketing automation space.

After being selected for the Norwegian governments Tech Executive Accelerator program in 2016, the company has seen a considerable international growth & expansion. The proceeds of the Series A funding will be used to strengthen their existing teams in Sydney, Singapore & London. Funds will also accelerate further technology development and expansion into new markets.

Freddy Aursø, CEO of Lighthouse8 said; Traditional digital marketing approaches fall short. Marketers are primed for the next generation of marketing automation solutions – ones that let the marketer oversee the entire customer journey at scale while maintaining control over both media investments and content driven marketing. Leading automation technology & machine learning is what makes these new solutions possible”

The investment enables Lighthouse8 to accelerate growth and development and to take advantage of this growth cycle, through organic growth. By these means Lighthouse8 aims to achieve a leadership role in Europe and further drive its expansion in Asia Pacific.

About Lighthouse8

Lighthouse8 is an international engineering company specializing in marketing robot development, business intelligence and performance marketing. Their teams in Europe and APAC work with some of the world’s leading companies to optimize online business performance and create business value. Founded in Sydney, Australia, the company was named one of the fastest growing companies in Australia at the Smart Company, Smart50 awards in 2014. Since then the company has expanded into Singapore, Scandinavia and the UK market.

Lighthouse8 opens London office

London 29th September 2016 – Lighthouse8 has opened for business in London in response to rapidly growing client demand.

Lighthouse8’s London arm will offer a fully blended range of services to the UK market including marketing robots development, business intelligence and full service performance marketing.

After being selected for the 2016 Tech City UK Executive Accelerator programme, Lighthouse8 will become a part of the Level 39 Technology Accelerator in London. Tech City UK was launched in 2010, to support the growth of the technology cluster in East London. Tech City went on to become Europe’s largest digital cluster. In 2014 its role was expanded to embrace the whole of the UK, and Tech City UK now collaborates with the digital community, government, education establishments and business to support the growth of digital businesses across the country. After Silicon Valley and New York, the UK has the third biggest digital industry in the world.

Freddy Aurso, Lighthouse8’s chief executive, said: ” UK is somewhere that any company with ambition wants to be. London is rapidly emerging as the epicentre of global innovation in digital. Access to funding, depth of talent and the city’s role as a leading financial centre are all part of the attraction.”

About Lighthouse8

Lighthouse8 is an international engineering company specialising in marketing robots development, business intelligence and performance marketing. Their teams in Europe and APAC work with some of the world’s leading companies to optimise online business performance and create business value. Founded in Sydney, Australia, the company was named one of the fastest growing companies in Australia at the Smart Company, Smart50 awards in 2014. Since then the company has expanded into Singapore, Scandinavia and now the UK market.

Lighthouse8 selected for the 2016 Tech City UK Executive Accelerator

Tech City UK Executive Accelerator (TEA) is a commercialisation and skills programme offered to 10 selected companies each year, and we’re proud to anounce that Lighthouse8 has been selected for the 2016/17 programme!

Lighthouse8 @ Level 39

As of late September we will become a part of the Level 39 Technology Accelerator in London. Having the largest concentration of fast growing digital technology companies in Europe, we’re exited to enoy our new three-floor, 80,000 square foot playground occupying the 39th, 24th and 42nd floors of One Canada Square @ Canary Wharf. Together with our head office in Norway and our offices in Singapore & Sydney, London will be our 4th pin on the map.

level-39
Tech City UK

Tech City UK was launched in 2010, to support the growth of the technology cluster in East London. Tech City went on to become Europe’s largest digital cluster. In 2014 its role was expanded to embrace the whole of the UK, and Tech City UK now collaborates with the digital community, government, education establishments and business to support the growth of digital businesses across the country. London is rapidly emerging as the epicentre of global innovation in digital. Access to funding, depth of talent and the city’s role as a leading financial centre are all part of the attraction. After Silicon Valley and New York, the UK has the third biggest digital industry. Today, out of Europe’s 40 tech unicorns; 17 are located in Britain, of which 13 are in London. The Tech City UK Accelerator programme is offered to technology growth companies with ambitions and potential for international growth.

 

Lighthouse8 London

Innovation Norway

Innovation Norway is the Norwegian Government’s most important instrument for innovation and development of Norwegian enterprises and industry. They support companies in developing their competitive advantage and to enhance innovation. Together with Tech City UK they have spent the last three years of piloting the Tech City Executive Accelerator (TEA) programme. TEA has been developed based on inputs from forward-thinking tech executives that are looking to shape entire markets and change the way we work and live. The goal of TEA is to discover, develop and apply new approaches to the most critical growth challenges for digital companies in an increasingly interconnected world.

This is a great opportunity to expand our business in the UK market and to improve our service to our existing UK clients. We look forward to seeing you in London!

 

The Lighthouse8 team

Lighthouse8 selected to beta test the new product updates from Google Performance Summit 2016

We’re proud to announce that Lighthouse8 are one of the few companies selected to beta test the coming changes announced at the Google Performance Summit in San Francisco a few weeks back. The updates include the new Expanded Text Ads feature (ETA) that will give advertisers nearly 50% more space for their ad copy, as well as massive changes to Display Responsive Ads, that will allow for a more device-specific strategy for mobile, desktop and tablet.

 

Updated Display Responsive Ads

To compete with Facebook, Google has been working to get a foothold in native display ads and strengthen its mobile display business for some time now. The new responsive ads solve a big problem for display advertisers: the sheer number of ad sizes and types. With responsive ads, you can create one ad that fits almost any ad space.

Google Responsive Display Ad update

Responsive ads automatically adjust their size, appearance, and format to fit available ad spaces. Your responsive ad might show as a native banner ad on one site and a dynamic text ad on another, automatically transforming itself to fit precisely where you need it to go based on your targeting and campaign goals. As such, responsive ads can dramatically increase your reach and impact while also saving you valuable time. Google also announced that it is expanding the potential reach of GDN remarketing campaigns “by giving you access to cross-exchange inventory, which includes more websites and apps around the world.”

Expanded Text Ads

The expanded text ads feture is probably one of the most exiting updates to Google Adwords since the initial release of Jumpstart back in 2005. Optimized for the mobile-first world, expanded text ads are designed to maximize your presence on search results. With nearly 50% greater ad copy, this format features a more prominent headline and extra room to highlight your products and services.

Google expanded text beta

Initial testing indicate advertiser benefits of up to 20% CTR uplift over existing text ads, and gives the advertiser control of a new second headline as well as longer creative messaging.

We’re allready testing theses features across 5 different industries, and will keep you posted on the results. Please contact our media team on mayday@lighthouse8 for more information around release dates & features.

Lighthouse8 raises $ 750 000 in seed capital

Sydney (November 23rd, 2015) – Lighthouse8, an international engineering company specialising in business intelligence, business technology and marketing automation – announced today that it has raised $750 000 in seed funding. With participation from the Norwegian governments tech fund, Innovation Norway and several angel investors, the funds will further lighthouse8’s mission to improve their data automation technology and expand the business into new markets.

The start-up, founded by a team of engineers from DigitasLBi in 2012, currently operates in Australia and Europe, with expansion plans in the APAC market. The company also announced that they are launching an office in Singapore in December 2015.

After being ranked in the Top 10 in the Smart Company – Smart50 Awards in 2014, the company has maintained their growth rate making them one of the fastest growing SME’s in Australia.

“Lighthouse8 is the perfect solution for technology savvy firms looking to automate their business data to create faster, smarter & more cost effective digital marketing campaigns. We continue to take market shares from the big agencies because our technology solutions continue to outperform traditional campaign management” said Freddy Aurso, CEO and Founder of Lighthouse8.

After integrating their digital marketing platforms, Ignite & Illume with the Google and Twitter API’s, lighthouse8 plans to integrate with popular social media channels like Instagram, Pintrest and LinkedIn in 2016. These integrations will allow the company to work with larger customers who are reliant on more complex campaign distribution and more technically advanced data management platforms.

About Lighthouse8

Lighthouse8 is an international engineering company specialising in business intelligence, business technology and performance marketing.

Headquartered in Sydney, Australia, Ligthouse8 was founded in 2012 by a group of digital marketing veterans who wanted to place technology & data back into the driver’s seat of digital marketing.

Copyright Lighthouse8 2018. All Rights Reserved.