Digital Strategy & Activation

With more than 17 years’ experience in providing safety and pioneering development, The Unibet Group is one of the largest online gambling operators in Europe; offering sports betting, casino games, bingo and poker to over 14.1 million registered customers in more than 100 countries.

Unibet are a regulated operator and hold licences in several European Union countries as well as Australia. The company is publicly listed on the NASDAQ OMX Nordic Exchange with offices throughout the world; including Sweden, Malta and the UK.

Responsible Gaming

As a founding member of the European Gaming & Betting Association and a leading driver of the EU Responsible Gaming Day in EU Parliament, Unibet is one of the driving forces for responsible gaming. Using the latest technology in Player Safety monitoring, Unibet will ensure you stay in control and to detect, at a very early stage, potential problem behaviour. This supports the education of and information provided to customers about the best possible tools we offer to control their gambling behaviour and provide a secure and entertaining experience. Their dedicated security team monitor threats in order to proactively counter any suspicious activity, making sure no one can access your details.

Based on a motto of ‘By Players, For Players’, Unibet continually strives to put customers at the centre of the business with a focus on delivering an outstanding client experience. Their hard work and dedication has been rewarded with numerous accolades over the years.


It’s no secret the Internet has changed the way we do many things and those shifts have rippled through several business models forcing companies to adapt or be left behind. Being one of the most competitive industries in the world, the online gaming industry has grown into a multi-billion dollar business. In the past, online gaming mainly attracted younger men, but that demographic group has expanded to include both women and older age groups. Since 2004, women’s share of Internet users between the ages of 16 and 74 in Europe has increased by more than 80%, while the same age group for men has seen an increase of 60%.

Working together with the Unibet team in London, we have helped shape & deliver their high-impact digital strategy and the highest attainable ROI.

Organic marketing 

Organic media channels continue to out-perform paid media not only in results, but also from an ROI perspective. Our organic team drives high volumes of traffic, leads and sign-ups. We see breathtaking results for Unibet by moving with the latest changes in social channels, not against them. Our experience in Organic marketing sees us winning in the most competitive environments for Unibet.

Paid media

Driving a return on investment from online advertising takes planning and is a skill mastered over many years. Having access to some of the best minds in digital marketing we have developed a winning online media strategy, and have an excellent understanding of online audience behaviour.

Lighthouse8‘s insight & technical expertise has been key to our online success

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Digital Strategy & Activation