Delivering payment systems to more than 2.5 million merchant locations & partners across 29 countries, Global Payments Inc. (NYSE: GPN) is one of the world leading providers of payment technology services
Around the world, Global Payments has built a reputation for providing excellence in payment technology solutions and customer service. Their commitment to customer service has a personal touch, and their global footprint provides creative, reliable solutions for multinationals.
Based in Australia and now part of the Global Payments network, Ezidebit has been empowering businesses, large and small since 1998. Over the years, they have helped thousands of businesses across Australia, New Zealand, and Hong Kong to regain control of their cash flow through the use of secure online payment solutions, including Direct Debit, BPAY and E-Commerce.
Realex Payments, a division of Global Payments Inc., is one of Europe’s leading providers of ecommerce payment solutions. We handle transactions valued in excess of €33 billion per annum on behalf of over 13,000 clients. Realex Payments was founded in 2000 by award winning entrepreneur Colm Lyon. Realex Payments became part of the Global Payments network in 2015.
RealEx are the trusted payment partner of large enterprises such as Virgin Atlantic, Paddy Power and Aviva. They also work with thousands of small to medium sized businesses, enabling them to scale their online business and expand their international reach. Over the past 15 years, they have established a strong reputation in the industry and amongst our customers for our ecommerce expertise, payments knowledge and dedication to excellent customer service.
WHAT WE DID
While advances in digital technology are changing the game, marketers at large financial services companies have been relatively slow to jump onto the digital bandwagon.
An abundance of regulations regarding how financial companies can – and can’t – communicate with the outside world, reputation risks, and fear of the unknown have all hindered the industry’s adoption of digital channels, such as social media.
Yet the information that the financial services industry holds on their customers and look-a-like audiences sets them apart from other industries. The companies that are embracing technology, instant access and especially the gigantic shift of users to mobile devices are winning the customers from their peers.
We see that financial marketers are pivoting to digital because they are seeing diminishing returns and poor audience engagement in traditional advertising channels. 77% believe high-impact ads can breakthrough as much as TV/print ads. 67% percent say digital is more efficient, believing that it costs less to reach targeted consumers online than off.
Strategy & Activation
Audience segmentation, true customer value, personalised up-selling and cross-selling of products and leveraging that data to target customers across their daily lives are the pillars of success for the Financial Services.
lighthouse8 has worked with strategy development, technology and marketing activation across all relevant digital media channels and has helped Global Payments take hold of their digital economy.
Lighthouse8 are streets ahead with their performance media, processes and genuine strategy perspective. We have been looking for a partner like this for a long time
Responding to the digital challenge requires more than a sense of urgency and a new app. Effective digital strategy is based on facts, robust economics, astute business judgment and a sound understanding of business analytics & technology.
Our performance marketing team specialises in getting the most bang for your digital marketing bucks. It’s all about analysing and understanding every single step of the customer journey
Lighthouse8 uses industry leading analytics technology that will make sure your business always are one step ahead of your competitors when it comes to business intelligence and market insight