BLACKMORES

Always On
ANALYTICS / STRATEGY  / PERFORMANCE MARKETING  / TECHNOLOGY
BLACKMORES

Blackmores is Australia’s leading natural health company. Their quality range of vitamins, minerals, herbal and nutritional supplements, and continued support of the community and environment, are among the many reasons Blackmores is the most trusted name in natural health.

Blackmores is committed to superior business performance. Listed on the Australian Stock Exchange since 1985, their strategic direction is focused on delivering growth and continuous improvement to maintain Blackmores’ leading position and achieve ongoing success for their company and shareholders.

The Blackmores Group includes:

BioCeuticals

BioCeuticals is Australia’s leading provider of healthcare practitioner nutritional and therapeutic supplements. With quality, innovation and integrity as guiding principles, BioCeuticals is at the forefront of ensuring complementary and alternative medicines become an integral part of the Australian allied healthcare industry.

Pure Animal Wellbeing (PAW)

With over 80 years of expertise in natural healthcare for humans, Blackmores has extended its experience and passion to an animal health division. Developed by veterinarians, the Pure Animal Wellbeing range provides innovative, clinically proven natural healthcare solutions for pets.

Blackmores Institute

Launched in 2012, the Blackmores Institute is a centre of excellence for natural health research and education led by eminent researcher Dr Lesley Braun. Core activities include research funding, systematic reviews of natural medicine, and education programs. Last year the Institute delivered accredited education to 4,000 healthcare professionals and 10,000 pharmacy assistants.

Employing more than 800 staff, Blackmores operates in Australia, New Zealand, China, Thailand, Malaysia, Hong Kong, Singapore, Taiwan, Korea, Macau and Cambodia.

OUR WORK

Working together with the Blackmores team since 2012, Lighthouse8 is one of the longest standing digital marketing partners for the Blackmores Group. During the last 4 years, we’ve had the pleasure of working with Blackmores across multiple markets and business segments, including Blackmores Institute, Pure Animal Wellbeing (PAW) and BioCeuticals.

Business Analytics

Well defined KPI’s and Business Analytics enables the real strength of the Blackmores’ digital advertising; the ability to track and measure the success of all their online activity and campaigns. What may often be overlooked is the complexities of setting these systems up correctly to measure the right components and goals. Developing analytics dashboards & reporting solutions for all stakeholders in the organisation has been paramount for the execution of the Blackmores digital strategy.

Performance Marketing

Our performance marketing team works closely together with Blackmores across a wide range of media channels. In partnership with our support teams at Google, Twitter, Facebook, Yahoo & LinkedIn, we ensure that we consistently exceed all expectations for Blackmores.

Organic Marketing

In addition to being Australia’s leading manufacturer of vitamins, minerals, herbal and nutritional supplements, Blackmores has a strong tradition in supporting the local community and wellbeing activities. Through services like “ask a naturopath” and research from the Blackmores Institute, their online content is reshaping the entire industry. The lighthouse8 Organic team works hand in hand with the Blackmores digital team to make sure that all this content gets the attention it deserves across search & social.

Data Management

Where many of their competitors are buying an audience, the Blackmores strategy is all about building an audience. Connecting the feedback from their customers to everything from content production across their digital properties to the product development, the Blackmores digital marketing is dynamic and responsive to customers needs.

 

Be a Well Being

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CORE SERVICES

Always On SEM - SEO - Australian Open - Sydney Marathon - Pure Animal Health
Australia
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