The ultimate guide to choosing the right brand colors

Does your company’s brand reflect your business correctly? Studies have shown that a product’s color influences 60-80% of a customer’s purchasing decision. The following infographic; True Colors: What Your Brand Colors Say About Your Business is the ultimate guide to choosing the right brand colors for your business.

The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a B2B marketer, it’s important to think about how you utilize colors and what the colors you choose say about your business.

Research has found that different colors provoke very different reactions in people. Lighthouse8 choose to use the color black and orange for branding because the energy and boldness of orange is challenging the traditional and classical in black.  Additionally, black represents value and prestige. Integrating your brand colors in your logo, landing pages, product, and more will help you achieve the highest impact. Marketo has put the rainbow under a microscope to find out how each color can help you connect with your consumers.



Lighthouse8, Business Engineering