You always hear about the top 5 social media channels and how they can help grow your business, but often overlooked is number 6 on that list: Tumblr?

What is Tumblr?

Tumblr is a fast growing microblogging and social networking site. Over the past two years it has become one of the most used blogging platforms and is currently ranked as the 6th most used social network site in the world. 70% of the users are under the age of 35 with 50% being under the age of 25. Just like most other social networking sites, Tumblr is 100% free. The website is everything but a traditional blogging site and should be used as a crossover of Instagram and Facebook rather than a regular blog like WordPress.

Visuals play a huge part on Tumblr as it is more of a visual platform than e.g Facebook and Twitter. Tumblr is also more customizable than any other social networking site. Take for example Coca Cola’s tumblr site:

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Coca Cola’s tumblr page is customized to match the brand

How can Tumblr benefit your business?

As mentioned, 70% of Tumblr’s users are under the age of 35, so if your targeted customers are in the 18-34 age group, Tumblr might be an undiscovered treasure. It’s also a great way to expand your network and social media footprint. Want your label to go viral? Tumblr is a great way to do that, and best off all, It’s 100% free. Tumblr has already gone from 100 million views per month to 300 million in 2 years and the website is only getting more popular. After 7 years of living in the shadow of twitter, it’s certainly making a great comeback. Who knows how big tumblr will be in a couple of years?

More and more businesses have started Tumblr marketing, but Tumblr is still very much an undiscovered trasure. Please contact our performance marketing team for more information on Tumblr marketing!

Sources&Resources

Tumblr

Tumblr Coca Cola

Ebizmba Social Networking Websites

Freddy Aurso, MD Lighthouse8