Ever thought about Instagram marketing for your business?
Looking for ideas on what type of photos your business should post on this popular social media platform?
We will give you some tips on content that will make your business look interesting on Instagram, and make your business more visible to the world!
What is Instagram?
Instagram is a free photo-sharing app and social network, launched in October 2010. In April 2012, Facebook acquired Instagram for approximately $1 billion. It has over 100 million users and counting.
Instagram is definitely up-and-coming, and not to be ignored. So what can your brand do with it?
Here are 8 ways to creative use of Instagram marketing for your business:
#1 Show Your Products
Who doesn’t love to browse products? Give your followers some mobile window-shopping! Show off a collection of your products and share photos of new or lesser-known products. Why not zoom in on some products and engage your Instagram followers by letting them guess what it is.
Is your business more service-oriented?
Why don’t you show off some of the equipment and supplies that play a role in the services you provide. For example, hairdressers could show off their favorite hair styles, film production companies could reveal their most preferred camera tools and a SPA might give us a look at their new relax lounge.
#2 Show What Your Products Can Do
Use Instagram to give your customers new ideas on how to use your products. This will be greatly appreciated by your followers, and can even help you to increase your sales numbers.
Let your followers submit their own photos demonstrating creative use of your products too, and pick the best ones to post on Instagram.
If you have a service business, like makeup or web design, renovating houses or landscaping, show your Instagram followers the impact of your work; a before and after-shot of your subject. This will add a wow factor to your Instagram content and, again, maybe give you some new costumers.
#3 Show Your Office
Give your followers a glimpse of a-day-in-the-life at your office. Post photos of your work areas, the corporate gym, decked-out cubicles, brainstorming meetings in progress, training sessions, employees at lunch, employees at play—there are so many settings to choose from.
If you’re hiring, be sure to point people to your online job postings in the caption.
#4 Introduce Your People
Use Instagram to humanize your brand. Introduce your followers to the people who make your company what it is.
Employees will enjoy being in the spotlight and Instagram followers will get a chance to see the people behind the brand. You can make this profile an ongoing campaign that takes followers around the office to meet staff serving a variety of roles within your company. You can punch up the post by sharing a little about each employee in the caption.
#5 Show How It’s Made
Many of us are curious about how things are made, and also where stuff we have bought comes from.
Let followers in on the origins of their favorite products with snapshots taken at various points in the manufacturing process. If that process is a long one, you might consider making it a multi-part post that follows the process from planning to production to delivery.
#6 Take Us With You
Sponsoring an event or going to a trade-show? This is a good opportunity to take your Instagram followers with you wherever you’re going.
Followers will love to know you’re in their neighborhood. People can also get a better feel for your brand by learning about the events or causes you attend, support or sponsor.
#7 Give a Sneak Peek
Everyone likes to be the first to know. Make your Instagram followers feel special and give them tours of your new stores, exclusive previews of products and services, virtual production facilities or offices in the making. Things never seen before make for particularly shareable content so be smart and publish the post to Twitter and Facebook as well, since Instagram does not yet have a sharing or re-posting function.
#8 Go Behind the Scenes
It is hard work getting ready to launch or promote products and services, but presents many good opportunities to get some great content for Instagram. Doing a photo shoot? Filming? Getting made-up for an interview? Ready to step out on the red carpet?
These are moments that very few people get to experience in real life. With Instagram you can give all of your followers an exclusive “backstage pass”!
Need help with your digital strategy?
Please contact our Digital Marketing team.
Lighthouse8, Business Engineering
(Source: SocialMediaExaminer, Instagram.com, wolfbyte.com.au)