Trendspotting – Coming to a Lighthouse8 near you

Lighthouse8 is happy to present the start of a new and exciting project. Having partnered with some of the top students in their respective degrees at NTNU, Lighthouse8 is working on developing new technology that will streamline the digital marketing process on both organic and paid media channels. For now, the final product will be our little secret, but we’ll of course keep you posted on the partnership with NTNU and the progress made, as soon as Trendspotting starts taking shape. You’ll just have to settle for our Trondheim office’s recreation of the Trainspotting movie poster for the time being. Enjoy!

 

About Lighthouse8

Lighthouse8 is an international engineering company specialising in marketing robots development, business intelligence and performance marketing. Our teams in Europe and APAC work with some of the world’s leading companies to optimise online business performance and create business value. Founded in Sydney, Australia, the company was named one of the fastest growing companies in Australia at the Smart Company, Smart50 awards in 2014 and has continued to grow at an impressive rate. Since then the company has expanded into Singapore, Scandinavia and now the UK market after being selected for the 2016 Tech City UK Executive Accelerator.

 

Lighthouse8 + Innovation Forum 2017

October 25th, Copenhagen, Denmark

Innovation Forum 2017 – Data meets People

Data and the media companies of the future

The media business invests a lot of money on data to measure up to reigning businesses like Google and Facebook. But what are the industry leaders’ outlook on the topics of digital subscription services, social media and data?

Get inspired when CEO’s, directors, innovation experts and start-ups debate technology, innovation, collaborations and revenue streams. Combining keynotes, experts and panel discussions, Innovation Forum is the most important media conference of the year. Show up, get inspired and take part in the debate on the future of the media business.

This year’s moderator is MD Ebbe Dal (Danske Medier)

Some of this year’s speakers:

Executive VP Lena K. Samuelsen & Senior Project Manager Ann Axelsson (Schibsted Media Group)
Editor-in-chief Tom Jensen (Berlingske)
Editor-in-chief Troels Mylenberg (Jysk Fynske Medier)
Editor-in-chief Turid Fennefoss Nielsen (Nordjyske Medier)
Editor-in-chief Bente Johannesen  (Sjællandske Medier)
Country Manager Daniel Kaefer (Facebook)
Branch Manager Susanne Mahler (Slots- og Kulturstyrelsen)
CEO Freddy Aursø (Lighthouse8)
CEO Henrik Fabrin (BotXO)
Project Manager Lars Aaes (DR)
CEO Kim Svendsen (Stibo Accelerator)
CEO Jacob Lachmann (AudienceProject)
Chartbeat
CEO Steffen Hjaltelin (Hjaltelin Stahl)

 

Get your tickets here!

Innovation Forum 2017 – Data møder mennesker

 

Lighthouse8, to speak at the ‘Chamber of Commerce’ Business Breakfast

Here at Lighthouse8 we’re very excited about the future and are working around the clock to create the technologies of tomorrow. We’ve already managed to simplify and automate data analysis, website monitoring as well as adapting campaigns to changes in the market automatically with the creation of K8. But we’re eager for more challenges, and it seems like Apple are about to make it happen for us through the collection and use of biometric data.

Wednesday the 6th September 2017, our CEO, Freddy Aursø, will take the stage at ‘Nit’s’ business-breakfast to talk about the future of marketing, more specifically biometric data and how it will affect the way we reach consumers in the future.

Interested in learning more? It’s not too late to sign up or simply read our blog post on the topic.

About Lighthouse8

Lighthouse8 is an international engineering company specialising in marketing robots development, business intelligence and performance marketing. Our teams in Europe and APAC work with some of the world’s leading companies to optimise online business performance and create business value. Founded in Sydney, Australia, the company was named one of the fastest growing companies in Australia at the Smart Company, Smart50 awards in 2014 and has continued to grow at an impressive rate. Since then the company has expanded into Singapore, Scandinavia and now the UK market after being selected for the 2016 Tech City UK Executive Accelerator.

 

 

 

Meets us at the Nordic Edge Expo 2017 !

Theme 2017: Smart Happiness

The Nordics is the happiest place in the world*.
Can we become the smartest too?

Lighthouse8 has been invited to talk about “Biometrical targeting & The future of digital marketing” at the Nordic Edge Expo.  We’ll be sharing the stage with Schibstedt and VG on Wednesday September 27th.
Nordic Edge is one of the most important arena in the Nordics for knowledge exchange and inspiration to creators of smarter businesses, smarter homes and smarter cities. By bringing together the best thinkers and the best doers, Nordic Edge Expo will be a not-to-be-missed arena for ideas exchange, inspiration, insights and action.
Sound Interesting? Get your tickets here!

*The World Happiness Report is a landmark survey of the state of global happiness, and is created and published by the United Nations. For 2017 the Nordic Countries have the following ranking: 1) Norway 2) Denmark 3) Iceland 4) Finland 10) Sweden.

Biometric data – Will future marketeers be able to target emotions?

“Health care is an ‘enormous’ opportunity for Apple” said Tim Cook, Apple’s chief executive, as he outlined how the Apple watch could become the new warning system for our body, similar to a car’s computer when it warns the drivers when something with the car needs attention. According to Cook it’s not technologically possible to monitor what’s going on in the body to the extent of what they can imagine, but it’s just a matter of time before biometric data is in the driver seat of most technologies.

When you take a closer look at the construction of the Apple watch and the latest iOS 10 Health app, it can give us an indication of the current strategy and opportunities the wearable industry has and how this will affect future marketing.

Plethysmograph

apple plethysmograph biometric data

The apple plethysmograph

Firstly, it would seem Apple’s Watch heart rate monitor is much more intelligent than what Apple is currently letting on. Studying the Apple watch patent applications, you quickly learn that Apple’s heart monitor is actually a plethysmograph. A plethysmograph is capable of measuring much more than your pulse, it can accurately measure respiration rate, changes in heart frequency and measure the oxygen levels in your blood. The same vital signs routinely monitored by medical professionals to diagnose patients.

The iOS 10 Health App

The new iOS 10 health app confirms Apples’ future plans for biometric data collection. Why would Apple include blood glucose, electrodermal activity, oxygen saturation and peak expiratory flow rate unless they had the intentions to measure this data? And what can this data be used for?

ios 10 health app biometric data

Biometric data in the new Apple health app.

 

Apple watch – the next generation Polygraph?

The most interesting parameters Apple intends to monitor in the future is Electrodermal activity (EDA). This refers to the variation of the electrical properties of the skin in response to sweat secretion. By applying a low constant voltage, the change in skin conductance (SC) can be measured non-invasively. These responses are commonly utilised today as part of a polygraph or lie detector test as skin conductance can be a measure of emotional and sympathetic responses.

Biometric data – the future of marketing?

Utilising advanced business analytics and market data, we can already target the right demographic, at the right time, at a specific physical destination. Adding biometric data would bring targeting to an entirely new level. What if emotions such as happy, sad, angry, surprised, hungry and sleepy could be part of this audience segmentation? Restaurants could target people within a 500m radius of their address knowing that you haven’t had dinner yet. Insurance companies could nudge drivers to help prevent drowsy driving and only exposing you to advertising when you’re ‘in the mood for it’.

The ability able to measure emotional responses would no doubt lead to the biggest paradigm shift in the history of marketing. As a biomedical engineer turned digital marketer, right now has never been more exciting time.

How Artificial Intelligence changed our workflow

Google describes Artificial Intelligence (AI) as “the theory and development of computer systems able to perform tasks normally requiring human intelligence”. For some, that sounds like something from the next century. For others, it’s very much here; Apple has Siri, Amazon has Kiva robots and here at lighthouse8 we, too, have embraced AI with our very own K8 (Kate). K8 is a marketing robot that has had a significant impact on our organisation to date, performing hundreds and thousands of tasks every day, saving our team time and clients money.

Changing the workflow

K8 helps us build, streamline and automate workflows and marketing campaigns. Furiously collecting information from feeds and social media platforms, analysing this data and pushing out information or developing reports. Tasks that normally take hours are solved in seconds. This means that our consultants devote more time to strategy, high-level decisions, market research and working closely with clients.

Creating new opportunities

K8 was initially developed to manage one of our largest client accounts.  She created hundreds of unique, customised Google AdWords campaigns each day. In one day she can create over half a million ads, targeting millions of keywords, each tailored and highly relevant to the end viewer.  When the target audience searched for an event on Google, our clients’ brand was there, at the top of the search results, with an ad matching exactly what they searched for, directing them straight to a custom-built landing page. For our client, the results were beyond impressive, gaining reach and clicks never seen before.

The estimated daily management of a project similar could take us more than 37 hours on such a detailed level of new campaigns, ads and keywords. However, for K8 this task was carried out in seconds!

K8 brings our day to day optimisation and account management to a whole new level.

Inspiring team members and clients

Clients searching for an edge to increase their operational efficiency and grow revenue faster, K8 is the perfect solution. Artificial intelligence shouldn’t be feared, it allows our clients to reduce human errors, interact faster with customers, create personal ads and make smart decisions on every step of the customer journey. K8 sits as a team member in lighthouse8, to help us do the impossible, test new services and help us come up with campaign concepts we never dreamed of without her. K8 can also be a source of inspiration for our clients as well. Working together with our talented media team, she can monitor websites, analyse vast amounts of data and have your marketing campaigns react to changes in the market within a fraction of a second.

Big or small, old or modern, local or global; K8 helps our clients generate more leads, higher ROI and increase operational efficiency no matter what kind of business they have.

 

Intelligence is the ability to adapt to change – Stephen Hawking

 

Interested in getting to know K8 better? Visit her twitter profile: https://twitter.com/LighthouseK8

 

 

About Lighthouse8

Lighthouse8 is an international engineering company specialising in marketing robots development, business intelligence and performance marketing. Our teams in Europe and APAC work with some of the world’s leading companies to optimise online business performance and create business value. Founded in Sydney, Australia, the company was named one of the fastest growing companies in Australia at the Smart Company, Smart50 awards in 2014. Since then the company has expanded into Singapore, Scandinavia and now the UK market.

Lighthouse8 opens London office

London 29th September 2016 – Lighthouse8 has opened for business in London in response to rapidly growing client demand.

Lighthouse8’s London arm will offer a fully blended range of services to the UK market including marketing robots development, business intelligence and full service performance marketing.

After being selected for the 2016 Tech City UK Executive Accelerator programme, Lighthouse8 will become a part of the Level 39 Technology Accelerator in London. Tech City UK was launched in 2010, to support the growth of the technology cluster in East London. Tech City went on to become Europe’s largest digital cluster. In 2014 its role was expanded to embrace the whole of the UK, and Tech City UK now collaborates with the digital community, government, education establishments and business to support the growth of digital businesses across the country. After Silicon Valley and New York, the UK has the third biggest digital industry in the world.

Freddy Aurso, Lighthouse8’s chief executive, said: ” UK is somewhere that any company with ambition wants to be. London is rapidly emerging as the epicentre of global innovation in digital. Access to funding, depth of talent and the city’s role as a leading financial centre are all part of the attraction.”

About Lighthouse8

Lighthouse8 is an international engineering company specialising in marketing robots development, business intelligence and performance marketing. Their teams in Europe and APAC work with some of the world’s leading companies to optimise online business performance and create business value. Founded in Sydney, Australia, the company was named one of the fastest growing companies in Australia at the Smart Company, Smart50 awards in 2014. Since then the company has expanded into Singapore, Scandinavia and now the UK market.

Lighthouse8 selected for the 2016 Tech City UK Executive Accelerator

Tech City UK Executive Accelerator (TEA) is a commercialisation and skills programme offered to 10 selected companies each year, and we’re proud to anounce that Lighthouse8 has been selected for the 2016/17 programme!

Lighthouse8 @ Level 39

As of late September we will become a part of the Level 39 Technology Accelerator in London. Having the largest concentration of fast growing digital technology companies in Europe, we’re exited to enoy our new three-floor, 80,000 square foot playground occupying the 39th, 24th and 42nd floors of One Canada Square @ Canary Wharf. Together with our head office in Norway and our offices in Singapore & Sydney, London will be our 4th pin on the map.

level-39
Tech City UK

Tech City UK was launched in 2010, to support the growth of the technology cluster in East London. Tech City went on to become Europe’s largest digital cluster. In 2014 its role was expanded to embrace the whole of the UK, and Tech City UK now collaborates with the digital community, government, education establishments and business to support the growth of digital businesses across the country. London is rapidly emerging as the epicentre of global innovation in digital. Access to funding, depth of talent and the city’s role as a leading financial centre are all part of the attraction. After Silicon Valley and New York, the UK has the third biggest digital industry. Today, out of Europe’s 40 tech unicorns; 17 are located in Britain, of which 13 are in London. The Tech City UK Accelerator programme is offered to technology growth companies with ambitions and potential for international growth.

 

Lighthouse8 London

Innovation Norway

Innovation Norway is the Norwegian Government’s most important instrument for innovation and development of Norwegian enterprises and industry. They support companies in developing their competitive advantage and to enhance innovation. Together with Tech City UK they have spent the last three years of piloting the Tech City Executive Accelerator (TEA) programme. TEA has been developed based on inputs from forward-thinking tech executives that are looking to shape entire markets and change the way we work and live. The goal of TEA is to discover, develop and apply new approaches to the most critical growth challenges for digital companies in an increasingly interconnected world.

This is a great opportunity to expand our business in the UK market and to improve our service to our existing UK clients. We look forward to seeing you in London!

 

The Lighthouse8 team

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