LinkedIn is the world’s largest professional network. The network has more than 250 million members worldwide, and is adding 10 new members every 5 seconds! In other words; LinkedIn is no longer just a place to post your professional history and search for a new job. Recent features makes LinkedIn a very important part of your company’s sales&marketing strategy. Right now there is a tremendous window of opportunity for small- to medium-sized companies to significantly grow visibility and market share on LinkedIn. Why? Simply because there is little or no competition!? Buckle up, and let some of the worlds leading digital marketeers take you for a free ride. Here’s 8 great ways to make your business shine on LinkedIn;
#1 Build a Company Page
This may sound like a lot of work, but it’s not. You should be able to cover a lot of ground with just a couple of hours work following some of the online DIY articles. And the best thing; It’s completely free! The Lighthouse8 company page on LinkedIn is more or less a copy-paste from our web site (2-3h work), and is currently the fifth biggest traffic driver for our website. For new biz leads it’s probably fighting Google for the #1 position! LinkedIn gives you the opportunity to place detailed product descriptions AND banner ads on your company page.
#2 Share Your Content
When you sign in to LinkedIn, the first thing that greets you is the most-shared articles from other people in your network and profession. LinkedIn Today is a news aggregator that features the most popular links being shared on LinkedIn. Users can also create a highly customized LinkedIn social news aggregator, which will show top headlines from any industries or sources the user follows. Like you browse through your facebook feed in the morning to see what your friends have been up to, proffessionals do the same in LinkedIn;
#3 Ask for reviews!
According to Forrester Research, 71 percent of online shoppers read reviews before making a purchase. Working the last 10 years as SEO consultants for some of the worlds largest retail websites, there’s no doubt that customer reviews play a big role in boosting your visibility and rankings in search engine results. It sounds ridiculously simple, but if you don’t ask for reviews, you probably won’t get them. Businesses have to get in the habit of asking for customer reviews as close to the point of customer satisfaction as possible. That point is usually right after the purchase or once they’ve had a chance to try out their purchase. Most people like to share their opinions if you ask them. LinkedIn gives your customers the option to write a review or simply endorse your product/service with the click of a button. Every time someone writes a review, they will effectively recommend your services to everyone in their LinkedIn network.
#4 Activate your Employees
A lot of your company’s LinkedIn success depends on how your employees use it. Fortunately, there are simple changes employees can make to their profiles that can immediately improve your company profile. Encouraging employee activity in certain areas of LinkedIn can also help grow your brand, recruit new talent and market your products to new potential clients and partners. With a well-informed, active employee base, LinkedIn can be one of the easiest social networks for a company to manage and build a strong presence.
#5 Start a LinkedIn Group
Groups are smaller networks on LinkedIn; they are sometimes private, and so only members may post and read other posts. This is a useful way for businesses and professional networks to communicate with each other. But in order to promote your business, you want to start a group that may be read by any LinkedIn member; An Open Group. Open Groups serve as a way of communicating with all your group members and at the same time making all the content available for the public. Remember to promote the selected group on both your LinkedIn Company page and your personal profile.
#6 Connect with social media channels
By using a social media management tool like Hootsuite, you can make sure that everything you post on LinkedIn is automatically posted to other social media channels like Facebook, Twitter, Google+ and Instagram. If Google+ is your prefrerred social media channel, you can keep doing everything in Google+, and the LinkedIn company pages will be updated automatically.
#7 Pay it forward
Take an active role in your LinkedIn networking. If you contribute valuable information to your network you will receive useful help and information in return. Active participants in online communities get more and faster response. Write reviews, endorse you partners and build a strong network!
#8 LinkedIn Advertising
If you read this article, and you never heard about lighthouse8, there’s a big chance that you have clicked one of sponsored post ads in linkedin. In order to practice what we preach, we’ve utilized LinkedIn social ads to build company followers and/or recommendations for our products or services. LinkedIn’s social ads are still affordable, and can be very powerful for driving visibility. You can setup a LinkedIn social ad to ask members to follow your company or recommend your products or services, and you can strategically target these ads. The following company case studies on LinkedIn will give you an idea on the different options.
Still not sure?
A recent study by Marketing Land has shown that LinkedIn is 277% more effective at generating leads than Facebook and Twitter.
Lighthouse8 TECH team
Lighthouse8 MEDIA team
Socialmediaexaminer.com 4 tips for creating your linkedin company page
Dexone.com How to ak for reviews and attract customers
Marketingland.com LinkedIn pages vs groups