Branded Content Optimisation
How can you get more than 200 million people to watch a product video for a blender?
Tom Dickinson, the founder of BlendTec got the idea for this branded content optimisation campaign after blending a box of matches. Since then, he has blended just about anything that you should NOT put into a blender; iPhones, iPads, camcorders and his wife’s credit cards to name a few. The success of BlendTec has led to a series of cross brand campaigns with companies like Apple, Budweiser where he blended their products. This is a perfect example of branded content optimisation.
Lighthouse8, Business Engineering