User Experience (UX)
According to the international organization for standardization user experience is defined as “a person’s perceptions and responses that result from the use or anticipated use of a product, system or service”. Or in common language; how your clients perceive your product or service. UX is a multi-disciplinary field that requires an understanding of the usefulness, usability, find-ability, accessibility, desirability, and credibility of the product. It seeks to tap into the user’s thought processes, feelings, behaviour towards, and their experience of every aspect of the product at all stages of its use.
Know your users
One of the most important principles of the UX industry is to know you users. If you want to create a great experience, you need to know what the market wants. This means both passive (web analytics, social media monitoring etc.) and active (questionnaires, polls etc.) interaction with the market. With the endless possibilities in technology and access to very precise market data, figuring out the customers needs and wants have never been easier. The technology is out there, you just need to use it the right way!
Adapt the message
One of the biggest mistakes companies do when it comes to UX, is that they don’t adapt to the communication to the different users. If you know the user is accessing your website with an iPad, you should make sure that the content is optimised for iPad. How many times haven’t you aborted an online purchase simply because the site wasn’t working on your mobile unit? There’s simply no excuse for not having a responsive (automatically adjust the content to the screen size) web interface in 2012.
Source: 52 weeks of UX (52weeksof ux.com), abetteruserexperience.com
Lighthouse8, Business Engineering