One of the first things we needed to think about when we started Lighthouse 8, was to set up a new website. This was nothing new to any of us, as we all had worked in the Internet industry for the last decade. But being Internet professionals, failure was not an option. We needed to get this right on the first try.
Engineering a new website
The first hurdle was to find the right content management system (CMS). We were looking for a solution that had a simple interface that made it possible for both our team in Europe and our team Australia to update and develop the new site. Another important criteria was that the software we used would be kept up to date and receive frequent updates. We needed a company that would still be alive and kicking 5 years from now. With the increasing focus on authority content from search engines, an important functionality was the ability to publish fresh content and industry news. Obviously the CMS also needed to be Google friendly. Last but not least the new website needed to be responsive! With the increasing number of mobile devices used to access the Internet, it’s very important to have a site that will automatically adjust to fit any device. Sounds expensive? Not necessarily…
After looking at all the relevant content management solutions in the market, the answer became pretty obvious. We decided to build everything in WordPress. WordPress started out as a blogging platform back in 2003 (b2/cafelog), but over the last couple of years, it has become everything you would ever need from a content management system. As the worlds leading blog platform, it will handle articles and content better than most systems, and it has an interface that practically anyone can use. WordPress has a template system that makes it very easy to get exactly the design and functionality you’re looking for. Thanks to thousands of web developers continually working to improve the open source system, it will always have the latest functionality. And best of all: it’s free!
Why pay for something that is free ?
The total cost for developing the lighthouse8.com website was less than $100. About half of this covers the annual web hosting, the other half covers the purchase of the design template from a brilliant Finish web developer at Themeforest. It took us about two hours to download and install the WordPress CMS and another couple of hours to download and install the theme and the relevant plug-ins. Total investment of time excluding content development; 4-5 hours. Our FREE team could probably go on for days about how small businesses are wasting their money, but why would you pay a web development company thousands of dollars for something that anyone can do and is practically free?
Please check out the following web sites for more information;