Google has just changed the mobile phone business. The traditional telecommunication companies must surely sit up and take notice of today’s announcement of the Google Project Fi mobile plan.
For anyone with a mobile phone – that is everyone – the hassles and pain of the monthly phone bill have just taken a dramatic shift.
That’s the first provider to offer a seamless hardware, software and network offering.
Google Fi launched today only for the US but offers:
The plan starts with the Fi Basics for $20 per month. This includes:
- Unlimited domestic talk and text
- Unlimited international texts
- Low-cost international calls
- Wi-Fi tethering
- Coverage in 120+ countries
Then it’s $10 per GB for data. $10 for 1GB, $20 for 2GB, $30 for 3GB and so on.
And the best bit if you do not use the data you get a credit this back on your account – like what Virgin do in Australia at the moment.
That’s it. With no annual contract required.
Here in Australia you can get some similar deals around the $30 – $40 / month all text and talk combinations included. But for me the biggest difference is international roaming.
Enabling easy communication across networks and devices
Project Fi works to get technology out of the way so you can communicate through whichever network type and device you’re using. Wherever you’re connected to Wi-Fi—whether that’s at home, your favourite coffee shop — you can talk and text like you normally do. If you leave an area of Wi-Fi coverage, your call will seamlessly transition from Wi-Fi to cell networks so your conversation doesn’t skip a beat. They also want to help phone numbers adapt to a multi-screen world. With Project Fi, your phone number lives in the cloud, so you can talk and text with your number on just about any phone, tablet or laptop. So the next time you misplace your phone, you can stay connected using another screen
International – Pay one rate for data around the world
Anyone who has travelled knows this is the biggest issue of the mobile plan world. Google now suggests that in 120+ countries, data usage costs the same $10 per GB as it does in the US (data speed is limited to 256kbps/3G). Check email, get directions, and keep in touch with friends and family when on your trip. Also, call around the world for 20c per minute and send unlimited international texts.
The catch is you need to own a Nexus 6, be invited at this stage and run everything through Google Hangouts etc and as we would love to know what data Google is collecting around this system. I’m sure the ads become a lot more targeted.
Over to you Apple and Amazon….