Toyota – Going new places with competitor monitoring

More knowledge. More detailed marketing strategies. Perfect for a competitive industry..

Background

Lighthouse8 and Toyota partnered to find insights into the organic search marketplace and form a long-term strategy for increased visibility in earned and owned digital media.

The automotive industry has become increasingly digital and shifted more towards mobile devices as a traffic source. The priority for us was to guide Toyota customer to their new mobile friendly website.

Optimisations

After securing user experience and traffic, the next step was to conduct a thorough competitor and market analysis for the Australian automotive industry. This presented Toyota with how their top competitors performed in the digital landscape and created a detailed search optimisation strategy that formed the basis for digital organic growth over the next two years.

Results

Over the two year campaign period, Toyota demonstrated growth against the competition in organic traffic.


Want to know more? Talk to us today about how we can also utilise the K8 technology to help grow your business.