Sports Marketing – by Players for Players

How K8 is maximising results with instant data automation, by working at the speed of light!

Background

The sports betting industry is extremely regulated in Scandinavia and as a result, most marketing channels are required to comply with a set of rules. Therefore, Twitter has been one of the most important channels for the client to successfully engage and retain customers.

Optimisations

For over seven years, Lighthouse8’s K8 machine learning technology assisted in the day-to-day social media management; creating engagement through tweets and direct messages. She also performed analyses, informed on and set strategies for Twitter and other social media platforms, and reported on key metrics.

Results

The client’s Twitter followers increased by over 18% – purely by posting high quality, organic content. No paid ads, no follow-for-follow tactics. Organic impressions increased by 14% while the average number of impressions per tweet were increased by 56%. Overall, account engagement up by 109%.

More results

The client has the largest follower base on Twitter amongst its competitors. Followers are regularly reviewed by unfollowing and/or blocking fake or spammy accounts to make sure they don’t, in any way, harm the feed, other followers or the statistics.

 

Want to know more? Talk to us today about how we can also utilise the K8 technology to help grow your business.

Including all digital channels such as search, display, paid social media, etc.