Our K8 technology maximised the marketing efforts of a Norwegian credit card provider in a very competitive market.
Over the last five years Norwegian banks have noticed that the cost of marketing credit cards has increased dramatically due to higher competition and Norwegians’ liberal use of credit. One of Lighthouse8’s banking clients, approached the team to find a new innovate way to lower the Cost per Acquisition for a white-labelled credit card which provided users a discount on petrol.
By customising K8 to build 500+ hyper-localised campaigns and dynamic landing pages, Lighthouse8 increased the conversion rate by 109% while spending 4.7% less than the previous year. Campaigns were built based on proximity to petrol stations that offered the discount. This led to a 59% decrease in conversion costs.