Blackmores – APAC´s leading health supplement company

Informative real-time data reporting means real time business intelligence.

Background

With a saturated vitamins and supplements market in Australia, brand recognition and forging long-term relationships with customers can be an uphill struggle even for brands like Blackmores. The challenge? Get the right product ads, to the right micro-segments. This eliminates ad wastage and increases conversion opportunity.

Optimisations

Using client data we were able to create micro segments for specific product groups and campaigns. With the help of our K8 technology we are able to automate the whole process from database to Facebook. After the micro segmented campaign launched, we saw a significant improvement in Blackmores’ KPIs compared to segmentation provided by a professional data partner in Australia.

Results

The client achieved a 40% increase in Click Through Rate (CTR). During the same period, they also decreased the Cost Per Click (CPC) by 27%.

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Including all digital channels such as search, display, paid social media, etc.