K8 – Powered by Data, Driven by Science

by Freddy Aursø

At Lighthouse8, we’re all about the numbers.

Numbers form the basis of all that we do. We’re proud of the technology we’ve developed in-house to ensure our clients get the very best in Digital Transformation and Business Intelligence. Without data, our marketing decisions are simply short-sighted, guided by human assumptions rather than the data-driven insights that come with a strong foundation in analytics.

Over time, we have seen an increase in the capabilities of technology, while the cost of doing business has gone down. Primarily, this has been driven by the adoption of digital data to alter the research and customer information model.

Easy access to data

The growth of cheaper storage solutions and powerful processors means data from a firm’s enterprise system can be crunched on-demand within minutes. Using Business Intelligence tools, consumer activity can be tracked through their interactions and online conversions. The future behaviour of users can also be predicted and incorporated into future campaigns.

But how can you be sure this information is being accurately used? The challenge has shifted from how data is obtained, to figuring out what to do with it. An average firm has terabytes of information at its disposal, gathered from tracking the customer behaviour above.

We’ve also witnessed how the rise of social media, with constant network access via mobile devices, has led to an explosion of user-generated content. This provides firms with new ways to measure consumer sentiment.

Business Intelligence yields resultstech drawing on whiteboard

We use industry-leading analytics technology to make sure you always get the right return on every dollar spent on marketing.

Our experience shows that clients can typically burn significant capital on advertising that fails to yield significant results while promoting products which fail to achieve profitability. This highlights the missing aspect of Business Intelligence. In partnering with some of the world’s best tracking technology companies, we’ve built in-depth business analytics solutions which will completely change the way businesses are managed and marketed.

Talk to us today about how we can work with you to utilise our AI-based, data-powered technology to help you achieve your organisational goals.

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