Pharos update for September

Here are the latest updates to Pharos from September. 🔦 Google Analytics 4 Your website is at the center of your digital marketing, and knowing as much as possible about how users interact with it is important. Google Analytics has […]

Pharos update for August

Summer’s over and we’ve been hard at work designing, implementing and refining features in Pharos. Here are some of the notable changes that have been made available to you. 📝 Content Lab Last week we released our new content production […]

5 steps for developing an Effective Digital Marketing Strategy

Read our 5 steps for developing an effective digital marketing strategy.

Expanded Text Ads v. Responsive Search Ads [2022 Study]

In June, Google removed the ability to create new search ads in the Expanded Text Ads format (ETAs). How has this change impacted paid ad campaigns?

Read our study to find out!

Physical pillars

The Benefits of a Pillar Page for SEO

A pillar page is a long-form, comprehensive piece of content that covers a specific topic, while acting as a gateway into other pages that go more in detail about a sub-section of the content. While organising content in this way […]