Freddy Aursø is the Founder & CEO at Lighthouse8, leading the strategic direction and operation of their teams in the European and APAC market. Before Lighthouse8, he was heading up the Asia Pacific launch of Digitas LBI, and before Digitas LBI he founded the Nordic operation of Europes leading search marketing company, Bigmouthmedia. He has +16 years’ experience as an entrepreneur in the marketing & technology industry, working as a strategic advisor for some of the worlds leading companies such as Toyota, IKEA, eBay & hotels.com. Freddy provides insight to some of the worlds leading industry websites, including Social Media Today. Specialties: Digital Transformation, eCommerce, Business Intelligence, Big Data, Artificial Intelligence, Machine Learning, Data Automation, Change Management & Entrepreneurship.