Lighthouse8 uses industry-leading analytics technology to ensure your business is always one step ahead of competitors when it comes to business intelligence and market insight.
Our performance marketing team specialises in driving your spend further. It’s all about analysing and understanding every single step of the customer journey.
Responding to digital challenges requires more than a sense of urgency and a new app. Effective digital strategy is based on facts, robust economics, astute business judgment and a sound understanding of business analytics and technology.
The future of marketing is about creating a personal relationship with your customers. The winners in the digital economy focus on building an audience instead of buying it. Our Analytics and Attribution team will work with you to build, engage and grow your audience.
Consumers are looking across a myriad of sites, search engines and social networks in their quest for information. All these “micro-moments” make up the purchase decision. Attribution is the science of using advanced analytics to allocate proportional credit to each marketing touchpoint across all channels.