PERFORMANCE MARKETING

An ounce of performance is worth pounds of promises

DIGITAL MARKETING IN 2017

Earned, owned & paid media: How to find your organisation’s digital marketing balance

Though digital advertising has come a long way since the first online banner ad in 1994, the industry is still in its early days. Some very real hurdles still exist. Forrester has identified customer data integration, which is key to serving relevant ads and driving performance, as the top struggle. Despite these challenges, digital commerce continues to grow at an unprecedented rate. Performance marketing continues to encourage online shopping by targeting the right consumers at the right moments on their preferred devices.

 

The lighthouse8 media team consists of two distinct and individual teams; the paid performance team and the organic performance team. The paid team specialises in online media planning, Google AdWords management, social media advertisement, mobile marketing and data automation. Our organic team works across disciplines like search engine optimisation, conversion rate optimisation, user experience and content marketing to drive only the most relevant and cost effective traffic to your website.

Organic Performance

Google only loves you when everyone else loves you first

Where companies earlier were optimising for #1 Google positions on specific keywords, they now have to optimise for a target audience and visibility across all relevant social media platforms. A typical search result now includes images, videos, Twitter feeds, Facebook updates, news articles. This means that all your online activity plays an important part in your organic performance. It’s vital to understand how Google, Facebook and other platforms capture the essence of your message when you build a new site or launch a new marketing campaign. Some of the key deliverables from our organic team include:

  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Conversion Rate Optimisation (CRO)
  • Social Media Optimisation

Paid Performance

Both programmatic buying and data automation are reshaping the entire digital marketing industry
DIGITAL MEDIA PLANNING

Our digital media planners are tasked with being the engineers behind the media plan, literally building a campaign from the bottom up. Partnering with our dedicated support teams at Google, Facebook and LinkedIn, they make sure you get the most bang for your digital marketing bucks.

CAMPAIGN MANAGEMENT

Our award winning media team currently manages media campaigns for our clients in more than 32 countries on 3 continents. Need a campaign targeting Chinese students on Baidu? or an Indonesian campaign targeting only Jakarta? No worries, we’ve got it covered!

DATA AUTOMATION

Armed with one of the smartest marketing automation robots in the world (K8) we can monitor websites, analyse vast amounts of data, and adapt your marketing campaigns to any changes in the market within a fraction of a second.

PERFORMANCE MARKETING

Australia
  • + 61 (0) 488724693
  • 46-48 East Esplanade Manly, NSW 2095 Australia
  • mayday@lighthouse8.com
Norway
  • + 47 40203023
  • Beddingen 8 7042 Trondheim, Norway
  • mayday@lighthouse8.com
Singapore
  • + 65 9790 9800
  • 100 Jalan Sultan #07-00 Sultan Plaza Singapore 199001
  • mayday@lighthouse8.com
UK
  • +44 20 3668 3600
  • Level 39, One Canada Square, Canary Wharf, London
  • mayday@lighthouse8.com
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