One of the first things we needed to think about when we started Lighthouse 8, was to set up a new website. This was nothing new to any of us, as we all had worked in the Internet industry for the last decade. But being Internet professionals, failure was not an option. We needed to get this right on the first try.
Engineering a new website
The first hurdle was to find the right content management system (CMS). We were looking for a solution that had a simple interface that made it possible for both our team in Europe and our team Australia to update and develop the new site. Another important criteria was that the software we used would be kept up to date and receive frequent updates. We needed a company that would still be alive and kicking 5 years from now. With the increasing focus on authority content from search engines, an important functionality was the ability to publish fresh content and industry news. Obviously the CMS also needed to be Google friendly. Last but not least the new website needed to be responsive! With the increasing number of mobile devices used to access the Internet, it’s very important to have a site that will automatically adjust to fit any device. Sounds expensive? Not necessarily…
After looking at all the relevant content management solutions in the market, the answer became pretty obvious. We decided to build everything in WordPress. WordPress started out as a blogging platform back in 2003 (b2/cafelog), but over the last couple of years, it has become everything you would ever need from a content management system. As the worlds leading blog platform, it will handle articles and content better than most systems, and it has an interface that practically anyone can use. WordPress has a template system that makes it very easy to get exactly the design and functionality you’re looking for. Thanks to thousands of web developers continually working to improve the open source system, it will always have the latest functionality. And best of all: it’s free!
Why pay for something that is free ?
The total cost for developing the lighthouse8.com website was less than $100. About half of this covers the annual web hosting, the other half covers the purchase of the design template from a brilliant Finish web developer at Themeforest. It took us about two hours to download and install the WordPress CMS and another couple of hours to download and install the theme and the relevant plug-ins. Total investment of time excluding content development; 4-5 hours. Our FREE team could probably go on for days about how small businesses are wasting their money, but why would you pay a web development company thousands of dollars for something that anyone can do and is practically free?
Please check out the following web sites for more information;
Project Glass is one of Googles research & development projects to develop a new augmented reality interface built into your glasses. The device is estimated to be ready for shipment to developers in early 2013 at a cost of $1500. We will be on the waiting list!
How fast is your organisation adapting to the changes in the market? We bet you can get faster!
All the latest updates on Social Media from mashable.com.
Mashable is the largest independent news source dedicated to covering digital culture, social media and technology. Mashable’s 20 million monthly unique visitors and 4 million social media followers have become one of the most engaged online news communities. Numerous studies and leading publications have declared Mashable the most influential online news outlet and a must-read site.
This is the first post from Lighthouse 8. Why not start off making some ground rules for this new blog. And when we’re at it, let’s see if we can make something that could help others do the same. Let’s call it: The 8 Rules of Blogging;
- All posts should provide VALUE to our clients (and potential clients). For us in Lighthouse 8, that means information that will help improve our clients business performance.
- We will NOT FLOOD our users with posts. There will always be Blogs&Forums out there that will cover most topics more extensively than us. Our goal should be to cherry pick the essentials and keep our clients updated on what’s important in our industry.
- We will SHARE information. Our blog shouldn’t just be a way for us to market our selves. We will read other companies&peoples blogs, and actively take part in the conversation.
- If we talk about advanced technology, we will use a LANGUAGE that you don’t need a PhD to understand.
- We will make sure that everyone will get the credit they deserve for their contribution. We will use proper QUOTES.
- The blog should be kept organised and EASY to read. We should use categories & tags that makes it easy to search for in the future. If we can’t get the message across in less than 1000 words, why not make a Video blog?
- When we blog, we speak for the entire COMPANY and not for our selves. Even if a blog post is deleted, it could still live on for years on the web.
- We will make sure that at least one of our colleagues reads the post BEFORE we post it.
Thats’s it. Let’s start blogging!
Lighthouse 8 team
about.com , Top 3 blogging Rules by Susan Gunelius
dailyblogtips.com , Six Rules of Blogging by Daniel Scocco
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